BY RHIANNA LANGTON- @TRICHBYRHI

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Trichotillomania is a compulsive hair-pulling condition that can cause visible hair loss and emotional distress, yet often remains hidden and misunderstood. TRICH is the first of its kind fashion communication project rooted in personal experience, aiming to reduce stigma and raise

awareness through storytelling.

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Through collaboration with industry professionals, the project combines lived experience with creative practice to promote more honest and inclusive representations of hair and identity.

Structured around the cycle of pulling, concealment, and regrowth, it uses fashion imagery, journalism and moving image to explore both the emotional and physical impact of the condition.